Top 3 Businesses to Launch on TikTok Right Now and How to Do It Successfully
As TikTok continues to dominate social media, it offers a unique opportunity for brands across various industries to grow their presence. Here are three of the best categories to launch on TikTok today:
1. Beauty and Skincare
TikTok is home to millions of beauty enthusiasts eager to discover new products. Skincare tips, product demos, and makeup tutorials consistently trend on the platform. For success, brands should partner with beauty influencers and tap into TikTok’s thriving #BeautyTok and #Skincare communities. Authentic, user-generated content that emphasizes real results will resonate most. Make use of TikTok’s Shop feature to streamline purchases.
2. Fitness and Wellness
The growing interest in personal wellness has led to a boom in fitness content on TikTok. Whether it’s workout routines, healthy lifestyle tips, or mental wellness discussions, this category draws a highly engaged audience. Brands should aim to create short, high-energy workout clips, wellness hacks, or motivational content. Leveraging TikTok’s popular challenges and creating branded hashtags like #FitnessJourney can help you connect with potential customers.
3. Food and Beverage
Food content thrives on TikTok, with viral recipe videos, food hacks, and product reviews generating millions of views. Brands launching in this space should focus on creating fun, snackable content (pun intended) that sparks curiosity. Short, easy-to-follow recipe videos, behind-the-scenes clips, or taste-test challenges are great ways to get your audience involved. Encourage user-generated content with catchy challenges like #FoodTok to increase engagement.
Tips for a Successful Launch on TikTok
Work with Creators: Influencers are TikTok’s heartbeat. Collaborating with niche creators in your category will give your brand an authentic voice and extend your reach.
Leverage Trending Challenges: Participating in trending TikTok challenges increases your chance of going viral.
Optimize for Engagement: Use hashtags, short-form video, and trending sounds to hook viewers quickly. Engage with your audience by responding to comments and featuring UGC.
With the right strategy, TikTok can be an effective platform to build brand awareness and drive sales in 2024